Blog

  • Are you washing your activewear correctly?

    We are all wearing activewear and loungewear more than ever before thanks to lockdown (We aren't complaining) but have you ever considered the da...
  • Do you drink sustainably?

    & no we don't mean are you drinking responsibly because we both know you already do this... ;)  It's pretty common to associate plastic cu...
  • Founder Series: Brand Building

    As someone who has always been incredibly interested by other entrepreneurs journeys and how they went about building their brands and businesses. I wanted to invite you on my own start-up journey giving insight into the good & bad days, the wrong & right decisions, the happy & sad tears and everything in between with the hopes that you can learn more about SOS and be a part of its journey with me.

  • Founder Series: From an idea to a physical product

    As someone who has always been incredibly interested by other entrepreneurs journeys and how they went about building their brands and businesses. I wanted to invite you on my own start up journey giving insight into the good & bad days, the wrong & right decisions, the happy & sad tears and everything in between with the hopes that you can learn more about SOS and be a part of it’s journey with me.

  • Plastic Free July +

    It’s brilliant that there is a month dedicated to being plastic-free, but why stop there? We have written out some simple swaps that will help ensure giving up plastic is a lot easier.

  • Founder Series: Where did the idea for SOS come from?

    As someone who has always been incredibly interested by other entrepreneurs journeys and how they went about building their brands and businesses. I wanted to invite you on my own start up journey giving insight into the good & bad days, the wrong & right decisions, the happy & sad tears and everything in between with the hopes that you can learn more about SOS and be a part of its journey with me.

  • Why are sustainable brands more expensive?

    In a world where we are so familiar with flash sales, continuous discounts and accessible clothing purchased through a few clicks, it is often st...
  • Our guide to a plastic free sustainable period

    There are so many sustainable alternatives to everyday essentials now which is fantastic to see, yet what is more essential every month for us ...
  • Greenwashing: What it is & how to avoid it

    Greenwashing is everywhere. Consumers are increasingly seeking sustainable brands to shop with and corporations are jumping on this behaviour for profitable gain. This blog posts looks into how the sustainable brands you shop with may not be as ethical and environmentally friendly as you think and how to avoid greenwashong.

  • What it means to support small businesses

    Ever wondered why small businesses and start up brands often have slightly more premium prices compared with larger corporations? In our case the challenge with ensuring affordable sustainable activewear. This short blog post discusses the positives that come from supporting small and local businesses from both an economic perspective and the environment as well as a little insight into the barriers small brands face…

  • What does Biodegradable really mean?

    Have you ever seen on the side of a single use coffee cup or a plastic bag the term ‘Biodegradable’ and thought to yourself ‘that’s great news!’, well you’re not alone however there are some misconceptions here and we want you to be aware of them…