Hi, Bronte here...
I am the founder of SOS Activewear which I started in 2018 with the hopes of creating a brand and community that care for our planet and fitness unanimously.
Still in its infancy, SOS is a small brand on a big mission to help the planet recover from our plastic crisis and overconsumption. By creating sustainable, reliable and functional activewear without cutting any corners, I hope to offer an alternative to fast gym-wear brands whilst maintaining premium quality, durability & style.
It has been such an exciting journey so far and although each day has it's different challenges I am excited to see where this community travels. You can follow my journey through the 'Founder Series' Blog and please help spread the word about us!
We work with a fabric supplier in Italy who recycle ocean plastics including fishing nets, carpets and other plastic waste and transform it into fabrics. By using this recycled material, we help clean our oceans, recycle waste, and cut out the need for raw materials like crude oil, which are traditionally used in the production of nylon.
Some of our loungewear pieces are made using organic cotton. We have sourced the most sustainably produced organic cotton that is GOTS certified and is grown using 95% monsoon rainwater.
Recycled Plastic Bottles:
You may see some of our pieces are made using recycled plastic bottles otherwise known as PET. This is a process where we take post consumer plastic bottles, clean and crush them into flakes, melt them down and the flakes then get reheated and are extruded to make threads that are spun together into our yarn and consequently our fabrics.
We work with both London and Portuguese manufacturers who are committed to ethical working conditions and fair pay standards. Keeping our manufacturing close to home means we ensure our strict quality and ethical standards are met and reduce our carbon footprint.
It's not all about sustainable fabrics and there is a lot of waste that amount throughout the supply chain. At SOS we ask for our deliveries from our suppliers to be plastic free and of course our shipments to you are completely recycled and recyclable. We even pay a premium for a carbon neutral courier service to reduce our emissions because it's the small things that make a big difference.
For such a small brand we have already achieved things that some other brands may never achieve however we want to keep doing more and are committed to giving back and making a positive impact to you and the planet every single day. Let us know how you think we can improve!