Our Story

"If you give nature a chance, it recovers" - David Attenborough

When starting SOS Activewear I wanted to create a community and a brand that you could rely on. A brand that is honest and transparent about its ethical and sustainable practises and that offer you the highest quality active and loungewear.

Too often we are bombarded with false messaging and green promises without substance, which makes for living more consciously a real minefield. 

I've made it my mission to offer you a brand and clothing you can trust  without sacrificing style, functionality or quality. SOS products are made to fill you with confidence, power your lifestyle and support you and the planet simultaneously.

Our Mission

It's simple, we want to accelerate the adoption of slow and recycled fashion by creating durable, stylish and premium clothing from fabrics and processes that give our planet a chance to breath again without sacrificing performance.

Our Products

Designed to make you feel your best self and give you the confidence to take on any day. Our styles are timeless, functional and flattering so whether you need a good workout or a large G&T we have you covered.

Our Promise

It’s our responsibility to leave the world in a cleaner, more enjoyable and thriving state. Nature is incredible, our bodies are incredible and together we can change what the future looks like.

Hi, my names Bronte...

I am the founder of SOS Activewear which I started in 2018 with the hopes of creating a brand and community that care for our planet and fitness unanimously. 

Still in its infancy, SOS is a small brand on a big mission to help the planet recover from our plastic crisis and overconsumption. By creating sustainable, reliable and functional activewear without cutting any corners, I hope to offer an alternative to fast gym-wear brands whilst maintaining premium quality, durability & style. 

It has been such an exciting journey so far and although each day has it's different challenges I am excited to see where this community travels.  You can follow my journey through the 'Founder Series' Blog and please help spread the word about us!

B x 

How we turn ocean waste into activewear:

Our timeless activewear is made from regenerated nylon waste that includes , recycled fishing nets, plastic bottles and even old carpets that would otherwise be destined for our oceans and landfills. By using recycled materials, we help clean our oceans, recycle waste, and cut out the need for raw materials like crude oil, which are traditionally used in the production of nylon.

Step 1 - Ocean waste including fishing nets and old carpets are recovered from the seas by volunteer divers around the world before being sorted and cleaned to recover as much nylon as possible 

Step 2 - This nylon is then passed through a regeneration process by crushing it down into tiny pellets, melting it and drawing a yarn.

Step 3 - This yarn is then woven to create our fabrics with the goal being that this nylon can then be infinitely recycled. 

divers cutting free a turtle