THE SOS JOURNEY
Hi, Bronte here...
I'm the founder of SOS.
This little brand is on a big mission to save our seas and power you and the planet simultaneously.
Active and loungewear has become an absolute staple in our lives and I'm not complaining... but where do you go if you want those perfect fit leggings, stylish sports bras or cosy sweaters that are sustainable, timeless and functional all at the same time without compromising quality?
SOS is dedicated to creating premium long -lasting pieces for you to feel great in either at the gym, brunch or lounging around at home.
Sustainability and ethical practises are at the heart of every decision made at SOS throughout the whole supply chain and we want to be as transparent as possible regarding how and where every piece is made.
We work with a fabric supplier in Italy who recycle ocean plastics including fishing nets, carpets and other plastic waste and transform it into fabrics. By using this recycled material, we help clean our oceans, recycle waste, and cut out the need for raw materials like crude oil, which are traditionally used in the production of nylon.
Some of our loungewear pieces are made using organic cotton. We have sourced the most sustainably produced organic cotton that is GOTS certified and is grown using 95% monsoon rainwater.
Recycled Plastic Bottles:
You may see some of our pieces are made using recycled plastic bottles otherwise known as PET. This is a process where we take post consumer plastic bottles, clean and crush them into flakes, melt them down and the flakes then get reheated and are extruded to make threads that are spun together into our yarn and consequently our fabrics.
We work with both London and Portuguese manufacturers who are committed to ethical working conditions and fair pay standards. Keeping our manufacturing close to home means we ensure our strict quality and ethical standards are met and reduce our carbon footprint.
It's not all about sustainable fabrics and there is a lot of waste that amount throughout the supply chain. At SOS we ask for our deliveries from our suppliers to be plastic free and of course our shipments to you are completely recycled and recyclable. We even pay a premium for a carbon neutral courier service to reduce our emissions because it's the small things that make a big difference.
For such a small brand we have already achieved things that some other brands may never achieve however we want to keep doing more and are committed to giving back and making a positive impact to you and the planet every single day. Let us know how you think we can improve!